Executive-Email marketing
mumbaiFull Time
EMAIL MARKETING
Job description
Roles and Responsibilities
Minimum 8-9 years in email marketing, preferably in B2B
Services Industry with Global exposure
Hands on experience in activation and nurturing programs,
managing large databases, profiling and segmentation
Knowledge of CDO setup and Program Builder
Should have prior experience on creating Advanced Campaigns;
A/B Testing, designing multi-channel & Cross-channel campaigns and event
triggered recurring campaigns.
Strong analytical and quantitative skill. Expert in using
SQL/Excel to manipulate data and perform high level or granular analysis
Fair understanding of HTML, CSS, JavaScript/Jquery
Track and analyze the email marketing campaigns for key
metrics also owns business metrics (lead generation, account nurturing)
Use statistical analysis, past campaign behavioral response
to create email campaigns, optimize lists, segmentation and ongoing improvement
in effectiveness of campaigns
Manage the technology to scale email marketing programs and
improve effectiveness.
Professional experience in a corporate environment
Skills Required
Executive-Email marketing
ITES/BPO/KPO
ITES/BPO/Customer Service
Bachelor
Full Time, Permanent
Key Skills
- EMAIL MARKETING
Other Information
GO/JC/1663/2025
Ramya V
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