Job description

Senior Manager/AGM-Marketing Job Location:Mumbai Candidate Expectations: Candidate must have 11+years of experience in as Marketing Lead. Job Description: Develop and execute comprehensive marketing strategies aligned to the company's overall objectives Create and implement a cohesive brand strategy that strengthens market demand, positioning BPS as the preferred digital service provider and generating substantial opportunities for involvement in digital engagements and RFIs. Strengthen and establish brand salience as a highly sought after and credible player in the global technology and digital services ecosystem Leverage and deepen relationships with analysts with the focus on driving analyst awareness of company and significantly expand analyst understanding and support of Explore the growing impetus for disruptive and strategic brand partnerships firms Establish and execute a focused Go-To-Market strategy by identifying markets and opportunities to create leads through different forms of media communications and relationships with analysts, corporate branding events, online campaigns and product marketing initiatives Continually analyze market & competitive landscape to identify opportunities that strengthens companys brand salience and positioning thereby creating new business opportunities Reassess GTM plans continually, refining the approaches as new market demands emerge ? seize on opportunities to capture new markets and clients through strategic marketing and branding initiatives Strengthen the company?s brand identity and messaging across all touchpoints. Lead content strategy, including thought leadership, case studies, whitepapers, and product marketing content Oversee and implement integrated marketing campaigns to drive lead generation and sales pipeline. Ensure ROI-driven execution across channels, including digital, events, webinars, email marketing, and paid advertising. Oversee social media efforts to enhance brand visibility. Drive revenue growth through effective market positioning and differentiation Develop and implement plans to enhance market positioning and brand visibility Drive demand and build market presence and awareness through events, roundtables, webinars, and digital promotions Strategize, package and position content across digital platforms with a focus in impact Drive demand and build awareness through events, roundtables, webinars, and digital promotion Flexible with shifts

Skills Required

Key Skills

• GTM
• MARKETING

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